SiRF Gives GPS Muscle to Sanyo Gorilla Portable Navigation System
Innovative Design Reinforces SiRF’s Market Leadership in Mainstream Automotive GPS Market
SAN JOSE, Calif., May 20, 2005 – SiRF Technology, a leading provider of GPS enabled location technology, today revealed that its industry leading global positioning system (GPS) technology is providing the positioning capabilities for the SANYO Touch Gorilla NVDK790 DVD portable navigation system from Tottori SANYO Electric Company, Ltd., a Japanese division of the SANYO Group. SiRF’s SiRFStarIIe/LP GPS chip set is at the heart of the compact GSU-50 series GPS receiver module from Position Company, Ltd. of Japan, which Tottori SANYO builds into the NV-DK790 to bring advanced navigation capabilities to mainstream Japanese customers in a cost-effective package.
The SiRF GPS Chip set provides rapid, accurate and reliable information on location, speed and heading required by the system to drive the brilliant, realistically textured, threedimensional navigation application on the 336,960-pixel Gorilla touch-panel display. Already being hailed as the new standard for portable car navigation systems, the NV-DK790 features a SiRF Gives GPS Muscle to Sanyo Gorilla Portable Navigation System Page 2 DVD-ROM storage with highly detailed map data, DVD video player, music CD player, a TV tuner, FM transmitter (for playing audio through the vehicle audio system) and a large color LCD touch-screen display.
“Today’s announcement again demonstrates SiRF’s ability to deliver cost-effective, highperformance GPS solutions that meet the world’s most demanding requirements for automotive electronics,” said Kanwar Chadha, founder and vice president of marketing for SiRF Technology. “SANYO’s innovative portable navigation and entertainment system is a further validation of our vision of making GPS an integral part of daily lives of mainstream consumers. We will continue to work closely with Position Company and our other partners around the world to meet the product quality, delivery and support requirements of automotive customers.”
SiRF’s sophisticated GPS engine provides this new product outstanding navigation performance even in tough environments such as urban canyons and under foliage canopies. As a result, the NV-DK790 is able to accurately depict intersections, exit ramps and individual buildings with realistic 3D images under harsh conditions, as well as support real-time traffic information using Japan’s Vehicle Information and Communication System (VICS).
“Tottori SANYO has adopted SiRF’s GPS technology for its family of Gorilla navigation products because of its outstanding navigation performance and the ease of integrating the Position Company GPS modules across our product range,” said Yoshio Wada, president and chief operating officer of Tottori SANYO Electric Company. “With SiRF and Position as our GPS partners, we have a reliable positioning platform from which to grow our navigation system business.”
As the industry standard for mainstream GPS, the SiRFStarIIe/LP is optimized for automotive navigation devices such as the Gorilla. With an embedded ARM7 TDMI microprocessor, the SiRFStarIIe/LP can incorporate additional functionality and features such as SiRF’s adaptive TricklePower™ advanced power management technology for reduced power consumption or SiRF’s SiRFDRive™ dead reckoning technology for enhanced positioning accuracy and availability.
“Position Company is pleased to support Tottori SANYO’s GPS module requirements with SiRF as its GPS chip set partner,” said Kunihiko Kato, president of Position Company. “With SiRF as our GPS partner, Position Company is confident that we can meet Tottori SANYO’s requirements today and in the future with a product roadmap that will meet their most demanding positioning requirements.”
About Tottori SANYO
SANYO Electric Co., Ltd. is one of the world's major consumer electronics companies. Leading the way in innovations that expand the scope of multimedia product technology, SANYO continues to advance business enterprise development supplying world-class electronic products to satisfy rapidly evolving markets. SANYO's businesses cover a broad range of multimedia and information systems, home appliances, commercial equipment, electronic devices, batteries and other products. SANYO's net sales in the fiscal year ending on March 31, 2003, amounted to 2,182.6 billion yen (~US$20 Billion). The SANYO group is truly an international organization, comprising 84 manufacturing companies, 37 sales companies and 39 other companies worldwide. For further information, please visit SANYO's web site at http://www.sanyo.co.jp/koho/index_e.html.
About Position Company
Position Company provides complete technical expertise to service customers involved in the development of GPS related products. Three missions are stated as: To Specialize - Position Company's aim is to become specialists in the field of GPS technologies. To Customize - Position Company will customize GPS applications to suit each requirement, with special emphasis on environmental conditions. To be Creative and Forward Looking - backed up by experience and using a vast repertoire of expertise, Position Company will continue to produce new and innovative GPS related products. Additional information about Position Company can be found at http://www.posit.co.jp/com_an.html (Japanese Only.)
About SiRF Technology Holdings
SiRF Technology Holdings Inc. develops and markets semiconductor and software products that are designed to enable location-awareness utilizing GPS and other location technologies in highvolume mobile consumer devices and commercial applications. SiRF’s technology has been integrated into mobile consumer devices, such as automobile navigation systems, mobile phones, PDAs, GPS-based peripherals and handheld GPS navigation devices, and into commercial applications, such as asset tracking devices and fleet management systems. SiRF markets and sells its products in four target platforms: automotive, consumer electronics, mobile computing and wireless devices. Founded in 1995, SiRF is headquartered in San Jose, Calif., and has sales offices around the world. The company trades on the Nasdaq Stock Exchange under the symbol SIRF. Additional information about SiRF and its location technology solutions can be found at www.sirf.com.
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