Mark Haas & Associates

SiRF Technology
SiRF Technology Holdings, Inc. develops and markets semiconductor and software products that are designed to enable location-awareness utilizing GPS and other location technologies in high-volume mobile consumer devices and commercial applications. SiRF’s technology has been integrated into mobile consumer devices, such as automobile navigation systems, mobile phones, PDAs, GPS-based peripherals and handheld GPS navigation devices, and into commercial applications, such as asset tracking devices and fleet management systems. SiRF markets and sells its products in four target platforms: automotive, consumer electronics, mobile computing, and wireless devices. Founded in 1995, SiRF is headquartered in San Jose, Calif., and has sales offices, design centers and research facilities around the world. The company trades on the Nasdaq Stock Exchange under the symbol SIRF.

Delivering an Out-of-the-Box Locative Experience on Mobile Devices -- A White Paper series on Creating Compelling Locative Content
SiRF Takes the Start-Up Wait Out of GPS Navigation -- SiRFInstantFix™ Ensures Rapid, Robust First Fix, Removes Barrier to Weak-Signal Navigating
SiRF GPS Adds New Drumbeat to TomTom, a Global Leader in Personal Navigation Solutions -- SiRFstarIII Featured in TomTom’s Innovative Portable Navigation Product
Garmin Looks to SiRF for “Edge” -- SiRFstarIII Powers Garmin’s Innovative Personal Training System for Cyclists
SiRF Gives GPS Muscle to Sanyo Gorilla Portable Navigation System -- Innovative Design Reinforces SiRF’s Market Leadership in Mainstream Automotive GPS Market
SiRF Announces a Novel and Cost Effective Vehicle Positioning Approach for Navigation & Telematics Products -- SiRFDRive2 GPS/Dead Reckoning Software Breaks Cost Barriers by Tapping Vehicle Data Bus for Dead Reckoning Measurements
SiRF Launches GPS-Enabled System-on-Chip Solution to Make Auto Navigation & Telematics More Affordable -- Highly Integrated SiRFstarIIA Platform Reduces Cost, Accelerates Time to Market
SiRFstarIII Goes 'Single-Chip A-GPS' -- SiRF integrates Baseband, RF and Flash into a Single Package
SiRF Goes Soft on GPS to Give Wireless Handhelds a Better Position -- SiRFSoft Delivers Scalable Multimode Location Solution for Application Processors

Portfolio