Reactivity Enters Enterprise RSS Market

Gateways First to Secure, Transform RSS Feeds to Make Them Practical for Private Content; Support Atom 1.0

BELMONT, CA, September 6, 2005 — Reactivity®, Inc., the leader in secure XML infrastructure, today entered the emerging enterprise RSS market, announcing that its Reactivity Gateways are the first products of their kind able to make XML-based syndication practical for use with sensitive, secure and private content. Reactivity Gateways provide the security and other features enterprises need to take really simple syndication (RSS) beyond public news, marketing and product announcements, while ensuring that RSS use complies with the privacy and data protection requirements of government and corporate regulations.

Reactivity Gateways can be used to authenticate access, secure transport, encrypt single and aggregated RSS feeds and transform RSS data to and from other XML formats. Advanced tracking, alerting, reporting and XML message manipulation capabilities, made possible by Reactivity’s Advanced Messaging Architecture™, simplify the compliant use of RSS while enabling enterprises to respond proactively to non-compliant RSS situations and improper identity usage. And Reactivity’s any-to-any interoperability and mediation with other XML and Web services formats, standards, transports and data makes it easy to integrate RSS with existing back-end systems. Reactivity also supports the emerging Atom 1.0 syndication format.

“RSS is simple technology that keeps getting reinvented and reused, initially as a headline syndication format for major Web publishers, then as a widely used content distribution mechanism for millions of bloggers, and now, increasingly within enterprises for a wide range of content integration scenarios,” said Ray Valdes, research director at Gartner, Inc.

“Expanded enterprise use of RSS for valuable or confidential information requires security and cross-platform interoperability that can be provided by XML infrastructure that supports RSS and Atom 1.0.”

RSS is an XML format for syndicating Web content, and is an important underlying technology for many Web sites, blogs and portals. RSS feeds, or channels, enable readers to regularly check for updated content, and allow readers to easily collect information from many different sources of their own choosing. But RSS lacks the kinds of security and privacy mechanisms enterprises require to protect their sensitive content, which has, until now, limited its use within the enterprise.

Reactivity also announced today that SimpleFeed, a leader in enabling enterprises to use RSS to provide high-quality, real-time information to prospects and customers, has partnered with Reactivity to deliver Secure RSS service. The SimpleFeed Secure RSS service, powered by Reactivity, will increase the options for enterprises to offer private and confidential information using RSS.

“Using RSS, SimpleFeed provides a simple, persistent communication channel enterprises can use to sell additional products and services to existing customers, acquire new customers, or improve customer retention,” said Mark Carlson, CEO of SimpleFeed. “Now, Reactivity is making it possible to expand the scope of RSS use within the enterprise, providing the security and transformation capabilities needed to ensure privacy and regulatory compliance while simplifying integration.”

“Enterprise RSS will really kick into high gear when the next versions of Internet Explorer and Windows deliver out-of-the-box support for RSS, making it easier for organizations to use RSS for internal communications, to coordinate with partners and to reach customers,” said Andrew Nash, CTO of Reactivity. “But before enterprises get too carried away with this technology, they must also consider the security and privacy aspects as well as the regulatory risks they may incur as they increase their use of RSS to create and share information.”

The Reactivity Adaptive Message Architecture is the foundation of the Reactivity Gateways – the XML Security Gateway optimized for B2B deployments and situated in the DMZ, and the SOA Gateway optimized for cross data center deployments. Reactivity Gateways are the heart of Reactivity's Secure XML Infrastructure, delivering message transport and security services, identity and access enforcement services, transformation and mediation services and message policy management services.

About Reactivity

Reactivity provides the leading secure XML infrastructure used by enterprises to realize the promise of XML Web services and application oriented networking. Reactivity’s family of products enables businesses to secure, operate and accelerate Web services effectively in order to expedite services, time-to-market and gain competitive advantage. Reactivity has unique experience with major Global 2000 enterprises in financial services, publishing, travel and other industries and is an active member of Liberty Alliance, OASIS and WS-I. Reactivity is located in Belmont, California, and can be reached at www.reactivity.com, +1-650-551-7800 or info@reactivity.com.

Reactivity is registered trademark and Adaptive Message Architecture, Adaptive Schema Pipelining are trademarks of Reactivity, Inc. All other products and services mentioned are trademarks of their respective companies.

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